Ever wanted your page that has an ugly URL like:
/index.php?page=whatever&long=2¶meter=3
to look like /whatever/2/3?
It’s actually pretty easy and done through something called mod_rewrite.
Mod_rewrite can get pretty complicated and get into a ton of regular expressions, but for most uses, just copy and paste what I have and make any necessary changes.
Mod_rewrite goes in the .htaccess file [...]
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Personalizing pages I’ve found to be very powerful. “Hey Austin!” is more effective than “Hey You!”, I think it’s just because our name naturally stands out to us.
This can be really useful in emails you mail out to your list … you can have them click a link that brings up a page customized with [...]