This is in response to Chris Dixon’s post, “The Decline of the Mobile Web“.

Mobile Web isn’t declining… it’s changing. The whole approach of taking a traditional desktop browser and compacting it for mobile didn’t work. People are realizing that now, and Mobile Web is adapting accordingly.

If you look at this chart, people are clearly spending less time in mobile browsers (Safari, Chrome, etc…) and more time in native apps.apps_dominate_hires-resized-600

From the same article by Flurry, we can see where folks are spending their time – a combined 42% in enablers of Mobile Web (Facebook, Twitter, Social Messaging and Browser)

time_spent_donut_hires_v2-resized-600

Mobile Web isn’t limited to browers – so many apps have browsers built-in, and messaging apps are starting to take this to the next level. It all started with Facebook and Twitter having webviews, enabling quick and easy access of web content, but with poor retention. Kik has the best approach I’ve seen for a new-age “browser”. Built into their messaging system is a browser that takes the best of both worlds (quick and easy discovery + retention).

Because of the Mobile Web, we (Clay.io) have grown by 1.75m new users in the last 3 months with $0 spent on user acquisition – how many native apps these days can say that?

The “open architecture of the web” is a alive and well, albeit a bit different. Mobile Web is on the rise, not decline; it just doesn’t look like its desktop predecessor.

P.S. If you’re someone who wants to hear more on what we’ve learned about the current state of Mobile Web (specifically related to games), shoot me an email – austin@clay.io.